Developing and continuing Ritz's rich history and visual language was a great experience. Making the cracker come to life in various vignettes and scenarios as well as in life action made for a robust campaign both for commercial and viral consumption. Client: Ritz Agency: Havas Creative Directon: Chace Hartman Creative Diecton: Sean Dougherty Creative Directon: Brian Drucker Animation: Seth Hulewat, Toros Kose, Chu Jin Producer: Mike Tockman Executive Producer: Geraint Owen Created at Superfad