Everything you've ever wanted in an instant, without breaking your stride. I recently had the opportunity to work with Amazon for Alexa to create a playful and energized world that shows all that Alexa can do with the touch of a finger. It was a total blast every step of the way! I wanted everything to have that same "touch" of magic with an effortless twist. Creating choreography and camera language that showcased Alexa's ease of use allowed it to merge script and intent with fun and pep! Making sure that we were capturing the energy and fun as we jumped through time was a key part of what we had to solve. This carried us through a day in the life of using Alexa, creating camera language that connected the scenes but wasn't distracting or trying too hard. We took a less literal approach so we could jump through time convincingly and playfully.

Credits:

Production Company: Scholar

• Directors: Chace Hartman & Will Johnson

• Managing Director / E.P. Anne Skopas

• Executive Producer: Kirsten Noll

• Director of Production: Tyler Locke

• Head of Production: Nicole Smarsh

• Line Producer: Richard Kaylor

• DP: Eric Haase

• Production Designer: Jourdan Henderson

• Design & Animation: Scholar

• Art Director: Madison Ellis

• Producer: Mary Mondrus

• Conform Artist: Matt Andrews

• 2D Animators: Zach Herdman

• Compositors: Andrew Hardaway, Rich Pernice, Cris Kong

• Storyboards: Daniel Colon

• Editor: Zach Vandlik

• Assistant Editor: Kyle Walczak

• Telecine: Company 3

• Colorist: Matt Osborne Color

• Producer: Blake Rice

• Mix & Sound Design: Lime

• Mix & Sound Designer: Jeff Malen

• Assistant Engineer: Meg Ochs

• Executive Producer: Susie Boyajan

• Producer: Samantha Sotomura

• Music: Artist & Track Name: “We Make It” (APM)