It was so exciting having the opportunity to collaborate with Laundry, Pierre O’Dell, and BMW / MINI Cooper to bring their playful friend Spike to life while introducing the all-new MINI Electric Countryman Vehicle. From having Spike do as many fun nods at the crowd below to filling the entire sphere when he blows himself up, creating this narrative was a blast. The technical challenges of a spherical screen that is as massive as a skyscraper made things even bigger, and it shows how big we brought it to life!

Read about how the BMW?MINI Copper on the Sphere in is the newest hotspot for all car advertising in NEWSWEEK & ADAGE

Laundry

Executive Creative Directors - Tony Liu 

Creative Director - Chace Hartman, Jayson Whitmore, Ryan Brant

Executive Producer - James Sweigert & Susie Shuttleworth

Executive Producer / Head of Production - Pip Malone

Sr. Producer - Mark Groeschner

Producer - Dean Marchand 

Production Coordinator - Kyjahana Irizarry

Storyboards - Nick Diaz

Animation - Blake Landry, Brian Covalt, Jonathan Edward, Jon Lorenz, Federica Sismondo

3D Rigging - Gene Magtoto

Sr. Editor - Justin Freedman

Technical Director -  Alan Ng

Pereira O'Dell

Executive Creative Director - Juliana Constantino

Creative Director -  Jordan Strode-Young

Executive Producer - Anthony Nelson