Ever open a box of Froot Loops and ask yourself, “I wonder where this color Froot Loop came from?” This project was a dream come true to create on every level, from working with the scripts to storyboarding and making style frames, to the deliciously stylized finished product.

In all, six unique color quests were created, one for each loop, which culminated in a series of episodes that are filled with vibrant characters, landscapes, and a newly imagined Toucan Sam. As a character with a legacy spanning decades and a huge following to boot, it was an honor to capture Sam’s personality and bird-like gestures. The map designed of all six Froot Loops’ quests can be found in your very own home, on the back of every Froot Loops’ box.

See the full AR experience that takes you to the episodes here

Download the coloring book here

SCENE BUILDS & VFX

CONCEPT ART

CHARACTER DEVELOPMENT

CREDITS

Production Company: Scholar

• Director: Chace Hartman, Will Campbell

• Managing Director / EP: Jo Arghiris

• Executive Producer: Nic Barnes

• Head of Production: Ryan McLaughlin

• Art Director: Hana Yean

• Lead Designer: Liam Elias

• CG Supervisor: Matt Berenty

• Lead Compositor: Dae Kang

• Producer: Greg Behrens, Matt Creeden

• Associate Producer: Tommy Petroskey

• 2D Design/AE: Zach Herdman, Irene Feleo, Amy Wallace, Mac Johnson, Madison Kelly, Ana Chang, Kristina Sharabinskaia, Siena Mae, Daniel Onassis, Connie Van

• CG Modeling and Animation: LEON Studios

• CG Generalists: Gabe Salas, Matt Rosenfeld, Ken Bishop, Paul Kim

• Matte Painter: Tae Kim

• Lighting: Michael Lampe, Kevin Lu, Cody Chen, Mirelle Underwood

• Look Development: Faith Zeng, Luis Sanchez, Will Moody, Atsuki Hirose

• Compositors: Matt Lavoy, Rachel Moon, Alex Dreiblatt, Paulo Dias, Molly Intersimone, Jensen Abler, Michael Loney

• FX: Tim Hayward, Daniel Moreno

• Editors: Chad Carbine, Eli Harrigan, Dannette Mehlik

• Storyboard Artists: Fred Fass, Daniel Colon, Mark Yates

• Color: ROC

• Agency: Digitas

• Client: Kellogs