Creating a world for gamers that is dark and mysterious was something that opened up things creatively. Capturing the technology while making a cinematic experience that is more of a feeling and visual journey vs a product showcase made the Lenovo Legion more than could have been imagined.

I crafted a cinematic experience and a message that speaks directly to gamers in a way that ensures that the brand’s identity will resonate with them and their community.

Production Company: Scholar

Creative Directors: Chace Hartman

Executive Producer: Christina Roldan

Associate Creative Director: JP Rooney

CG Lead: Adam Burke

Senior Producer: Sue Yee Hubbard

Designers: Cristina Barna, Trish Janovic, JP Rooney Modelers: Alek Vacura, JP Rooney Lighters: Cody Chen, Christina Kim, Michael Papagni

Compositors: Jeff Billion, Denis Kozyrev

Agency: Ogilvy

Chief Creative Officer: Alfonso Marian

Executive Creative Directors: Mike Hahn, Ryan Blank

Senior Art Directors: Kevin Reily, Lauren Van Aswegen

Senior Copywriter: Ian Going

Executive Director of Content Production: Jenny Gadd

Executive Producer: Eric Soloway

Agency Producer: Oliver Horvat

Business Manager: Sean McGee

Account Director: Samantha Devine

Account Executive: Alexandra Wallace

Account Management Supervisor: Katherine Connolly

Agency Project Manager: Krystal Bullard

Agency Music Producer: Karl Westman

Sound Designer: Marshal Grupp (SoundLounge)

Music Composer: Xander Rodzinski (Freelance) Client: Lenovo