Timberland Legends Club featuring NAS

We set out to create a gritty, textural narrative with a comic aesthetic that is familiar to the world of hip-hop, but also new and fresh at the same time.  The campaign’s foundation became the stylized imagery we created, full of pops of color and cel-animated, liquid transitions. We’re still pinching ourselves even after the dust has settled and these spots have flown into the world.

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Production Company: Gentleman Scholar

Creative Directors: Will Johnson, William Campbell, Chace Hartman
Executive Producer: Christina Roldan

Art Directors: Cristina Barna, Macauley Johnson
Senior Producers: Sue Yee Hubbard, Kirsten Noll
Storyboard Artist: Christopher Wolfgang Mauch
Designers: Cam Floyd, Christina Liang, Jina Kwon, Cristina Barna, Hana Eunjin Yean, Macauley Johnson, Trish Janovic

Lead Cel Animators: Laura Yilmaz, Harry Teitelman
Cel Animators: Taik Lee, Ana Chang, Matt Everton, Will Pittas
Additional Cel Animation: Chris Mauch, Trish Janovic, Stephanie Simpson, Sam Kim, Aly Tain

2D Animators: Aaron Kemnitzer, Ana Chang, Lauren Tom, Henry Pak, Pablo Robleto
Additional Animation: Alison Alvarez Avila

3D Animators: Aaron Kemnitzer, Arsen Arzumanyan
Compositors: Aaron Kemnitzer, Henry Pak, Lauren Tom, Pablo Robleto

Previz Artist: Arsen Arzumanyan

Agency: Pereira & O'Dell