Spotify YG

Would love to post a few lyrics from the song… But we can’t. Not here.

Instead we’re going to revel in our team’s ability to “Go Loco” on cue and bring the ever-stylish YG to life in these Spotify promos for his new album. Using a fun illustration aesthetic and quirky cel animated transitions, we personified the fashionista’s drive to bend and warp the world’s view of himself, his look and his music. We had some fun bringing these moments to life, and we’d be lying if we said we didn’t blast the song on loop a few (hundred) times.

Credits

Design & Animation: Gentleman Scholar

Creative Directors: Chace Hartman & Will Johnson

Managing Director/Executive Producer: Christina Roldan

Head of Production: Ryan McLaughlin

Producer: Gregory Behrens

Designers: Ana Chang, Madison Ellis, Hana Eunjin Yean, Jina Kwon, Lauren Cash

Animators: Matt Everton, Oliver Dead

Music: YG 'Go Loko' ft. Tyga, Jon Z

Client: Spotify

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 Spotify YG

Would love to post a few lyrics from the song… But we can’t. Not here.

Instead we’re going to revel in our team’s ability to “Go Loco” on cue and bring the ever-stylish YG to life in these Spotify promos for his new album. Using a fun illustration aesthetic and quirky cel animated transitions, we personified the fashionista’s drive to bend and warp the world’s view of himself, his look and his music. We had some fun bringing these moments to life, and we’d be lying if we said we didn’t blast the song on loop a few (hundred) times.

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