Bringing the collaboration between TIAA, Wyclef, Pusha T, Lola Brooke, Capella Grey, & Falu’ Jae to life to promote investing in your future was an amazing experience. Joining forces with Laundry Studios and the Martin Agency the look and design pumped a new energy and excitement into this realm. Using footage shot in the studio, we used a graphic look that merged mixed media and typography. In doing so we created a system that worked across all social platforms as well as a lyric video that features the entire track created by Wyclef and fellow collaborating artists. These pieces were great fun and have a unique look for the hip-hop and investment sectors.

The Lyric Song became a great opportunity when the ask to showcase the entire track came up. This was a great way to combine existing assets and work them all togetherto create a cohessive creative thread for the entire track that was on brand while featuring the lyrics on screen so it can be viewed even without sound.. In doing so we were able to elevate the existing pieces into one while designing new typographic moments and unexpected transitions, enjoy!

Laundry

Executive Creative Directors - Tony Liu & PJ Richardson

Creative Director -  Chace Hartman

Head of Production - Pip Malone

Executive Producer - James Sweigert & Susie Shuttleworth

Sr. Producer - Mark Groeschner

Producer - Lucas Bertoli  

Production Coordinator - Kyjahana Irizarry

Design - Chris Murray

Animation - Mike Ricca, Sigrun Hriens, Yongmin Park  

The Martin Agency

Sr. Producer - Sebastian Rzepa

Art Director - Jasper Yu

Sr. Copywriter - Stephan Lacombe

Final Cut

Editor - Chris Rizzo

Producer - Jamie Nagler

Editor - Mac 

Vault Manager - Jackie Tullie

Significant Others

Head of Production - Alexandra Leal

Executive Creative Director - Dirk Greene

Producer - Kyla Amols